The two compounds absorb UVA and UVB rays to aid SPF in limiting the damage caused by sun exposure. They commented on other active ingredients like oxybenzone and octocrylene. Hawaiian Tropic customers proved to be concerned about ingredients beyond SPF.
They were more likely to talk about the specific SPF grade of the product as opposed to general words like protection we saw from Australian Gold customers. Factors like smell, protection, color of tan and texture of product helped customers decide that Australian Gold was their favorite.Ĭompared to Australian Gold, Hawaiian Tropic customers used very different language to discuss sun protection. This suncare research analysis revealed consumers were more likely to give the brand a good assessment, using words like divine, lovely, fantastic and best. This emphasis on sun protection was reflected in the overall attitudes customers had towards Australian Gold. We saw that reviews included words like burn, burnt and allergy to describe a typical day in the sun, but that Australian Gold prevented sunburn. Based on reviews, we found that Australian Gold products did not result in allergic reactions and redness – even for customers with sensitive skin.
#DOES SUN BUM SUNSCREEN HELP YOU TAN SKIN#
Australian Gold’s products therefore proved to be successful in providing the sun protection these reviewers sought.Ĭustomers of Australian Gold were also more likely to talk about their fair skin or how they were more prone to sunburn, than customers of the other two brands, and this useful little insight could be the basis of a whole new ad campaign. Words like protection, protective and protects were more likely to be used in the reviews we analyzed. Like all good responsible tanners, Australian Gold customers valued sun safety when searching for a safe way to tan. This approach to competitor analysis enabled us to uncover important competitor insights about the things buyers like and dislike about one brand in comparison to the others. Our text analytics technology highlights the words, phrases, grammar, topics and emotions that are more prevalent in reviews for one brand compared to another. Relative Insight uncovers the differences in language, revealing what makes each brand unique based on consumer reviews. To track down the best lotion for responsible tanning, we analyzed online customer reviews about three different brands: Australian Gold, Hawaiian Tropic and Sun Bum. To find out which sunscreen brands provide the best protection, we used Relative Insight to conduct suncare research using competitor analysis.
We all know how important it is to protect your skin, but nothing beats that nice summer glow.
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